A positioning, which increases brand value and sales potential.
What we do?
Strategies and communication for a dynamic brand development. Brands are not static. Brands are facing constant change.
Brand strategy and communication development is a consistent and dynamic process, which usually takes a lot of time and needs several process steps and internal approvals.
Brand Injection ads an external view and is fast and effective. Brand Injection allows, to step back and to get new inspiration, to encourage and therefore either to strengthen the brand core or to adjust a weakness.
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Brand Injection research: Execution of a visitor research for the "Theater an der Kö" in Düsseldorf jointly with the Euro Business College. The objective was to sharpen the marketing strategy and to increase the frequency of visits to the theatre.
Brand Injection: Contribution to marketing books: Successful ingredient branding for automotive. More information: „Ingredient branding in the automotive category. Decisive to purchase or just an additional benefit?“ Article in „Aufbruch: Ingredient Branding schafft Werte“. edited by Roland Mattmüller, Bernd M. Michael Ralph Tunder
Brand Injection lecturing: Susanne Seichter is lecturer at the Euro Business College für market research.